Hilton Internet Marketing

Looking for search engine optimization and Internet marketing services to enhance your company or small business’ online presence and add dollars to your bottom line? Well, you’ve come to the right place. The following are short explanations of the services we provide for our clients.

SEO Services

• Search Engine Optimization For Websites:

We have the SEO know-how to optimize your website and get it on the first page of Google, and of the other major search engines, for your chosen keyword(s). In fact, all of the websites we have designed are on the first page of Google, Bing and Yahoo.

• Google Places optimization:

We can optimize your Google Places listing so that your business appears in the first page results. Google has been putting more and more emphasis on local and customized search results.

You’ve probably noticed the Google Places results – the ones with the little red balloons next to them – that, in most cases, show up at the top of page 1 when you are searching for a local business. If, for example, you do a search for “Santa Barbara coffee shop” on Google, this is what you’ll see at the top of the search results: “Places for coffee shop near Santa Barbara, CA.”  And, below that phrase, the names of seven Santa Barbara coffee shops, listed from A to G. The certain best practices that need to be followed for your business to be listed in those top seven Google Places spots.

Website Building Services

• Website Setup:

Hilton SEO Optimization Services can get an effective website for your business up and running so that you can easily be found by prospective customers searching for the products or services you offer, rather than for your company name. Anybody who finds your website by searching your company name is obviously already acquainted with you – having a website which can only be found by your company’s name is not the most effective means of expanding your customer base.

As well as being optimized for keywords, your website will be optimized to turn prospective customers into actual customers, and also incentivize them to provide their contact details – such as an e-mail address and/or mobile phone number – to greatly increase your chances of making them into repeat customers. For example, you can make use of special offers, sent directly to them via e-mail or their mobile phone.

• Mobile Website Setup:

Mobile websites are optimized for display on the smaller screens of mobile devices and therefore offer a better experience for the mobile user.

A website that has been designed from the ground up for mobile devices not only offers a more pleasing end-user experience than one that has simply been compressed for the small screen, it also takes into account the fact that most people are not interested in getting in-depth or extensive information on their mobile devices. In most cases, they are looking for very specific information and want easy access to it along with succinctness. Considering all of the above, it makes sense for your company to have a mobile website that answers the needs of the growing legions of mobile users.

Social Media SEO Services

• Social Media Account Setup:

Social media sites like Facebook, Twitter and YouTube are very useful for building brand awareness and marketing, and Hilton SEO Optimization Services can help you take full advantage of their potential. The great strength of these sites is that they are at core based on the simple desire of people to interact with other people. From the consumer’s point of view, social networking sites are good sources of information on products or services they are considering using.

To the average person, a positive review by a fellow consumer is more persuasive than traditional advertising, by leaps and bounds. Social media sites are also excellent tools for monitoring what people are saying about your company, and about what’s going on in your market or field in general.

• Procuring Positive Customer Reviews:

Review sites like Yelp, InsiderPages, Citysearch and Local.com are convenient sources of, more or less, unbiased opinions on local businesses. Yelp’s slogan is: “Real people. Real reviews.” If you are in a town you’re not familiar with and, for example, looking to go to a Mexican restaurant for lunch, you can easily find Yelp on your phone or tablet computer.

Even though a single review may not sway you one way or the other, you’re definitely more likely to try out a restaurant that has a preponderance of glowing reviews than one with lots of negative ones. Unfortunately, human nature being what it is, people are more likely to take the trouble of posting a review online when they are dissatisfied than when they are pleased with a particular product or service.

For an example of what I mean, click on the link to see a YouTube video put up by a particularly disgruntled United passenger who was moved to write a song about his experiences with the carrier. Fortunately, we can offer effective techniques and best practices that we can help you to, honestly and ethically, encourage happy customers to submit reviews of your company.

Contact Hilton SEO Services for a Free Consultation

The advent of all this new technology, and of social networking sites, is a great opportunity for any type of business. They can be used in all sorts of creative ways to build, connect with and retain a solid customer base. If you’re not taking advantage if these tools yet, you certainly should be – I promise you that your most successful competitors are. Contact Hilton SEO Optimization Services for a free consultation.