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25 Reasons B2B Marketers Should Be Using Social Media
This video, put together by the Earnest Agency, relates some startling vital statistics that explode the misconception that social media is only for B2C marketing.
Here are some of the salient points they make:
B2B companies are now more actively using social media sites than are B2C companies. 81% of B2B companies have accounts or profiles on social media sites, and 75% do microblogging. For B2C companies, the numbers are 67% and 49% respectively.
In the opinion of 93% of buyers, every company should have a social media presence. 85% of them would like to use social media to engage and interact with the companies they purchase from.
Buyers often find vendors through word of mouth recommendations from others in their industry. More and more, they are engaging with and getting advice from their peers on social media sites. Therefore, it makes sense that your company be there too.
And the people who really matter are online too. 53% of CEOs say that they prefer to locate information for themselves, and not have subordinates do it. 63% of them turn to the internet as their preferred venue for finding the info they need. That means that it’s important for your company to have an online presence, including on social media sites.
Watch the video to get all the vital statistics.